Privacy Policy
Last updated: July 31, 2026
Sales-Surge B.V. ('Sales Surge', 'we', 'us' or 'our') respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, share, store and protect your personal data, in accordance with the General Data Protection Regulation (GDPR/Regulation (EU) 2016/679), the Dutch GDPR Implementation Act (UAVG), the Dutch Telecommunications Act (cookies and electronic marketing), the EU AI Act (Regulation (EU) 2024/1689), the EU Digital Services Act and the NIS2 Directive as implemented in Dutch law. This policy applies to our website (sales-surge.nl, sales-surge.io and related domains), our services and our communications.
1. Controller and Contact Information
2. Personal Data We Collect
3. Legal Bases for Processing
4. Purposes of Processing
5. Recipients, Sub-Processors and Third Parties
6. International Transfers
7. Your Rights Under the GDPR
8. Data Retention
9. Cookies and Tracking
10. Information Security
11. Use of Artificial Intelligence
12. Third-Party Links
13. Children's Privacy
14. Automated Decision-Making and Profiling
15. Changes to This Policy
Last updated
16. Applicable Law and Jurisdiction
17. Contact
Sales Surge
Sales-Surge B.V. is the controller for the processing of your personal data within the meaning of Article 4(7) GDPR. Contact details: Sales-Surge B.V. Professor W.H. Keesomlaan 12 1183 DJ Amstelveen The Netherlands Email: info@sales-surge.nl Chamber of Commerce (KvK): 99261758 Establishment number: 000064354466 We have not appointed a statutory Data Protection Officer (DPO) because we are not legally required to do so. For any privacy-related question, request or complaint, please contact us at info@sales-surge.nl. We will respond within one month (Article 12(3) GDPR), with the possibility of a two-month extension for complex requests.
We process your personal data on the following legal grounds under Article 6(1) GDPR: 3.1 Performance of a contract or pre-contractual measures (Article 6(1)(b) GDPR): Necessary to enter into and perform an agreement with you, including responding to quotation requests, delivering Services and managing the client relationship. 3.2 Legitimate interests (Article 6(1)(f) GDPR): - Improving our services, website and content - Sending relevant business communications to existing clients (soft opt-in within the meaning of Article 11.7 of the Dutch Telecommunications Act) - Direct B2B prospecting based on publicly available information, with an easy opt-out - Recognising the organisation behind a website visit at company level (using network-derived data, without cookies and without storing raw IP addresses) to prioritise B2B sales outreach, respecting Do-Not-Track / Global Privacy Control signals, with an easy opt-out - Network and information security, fraud prevention and abuse prevention - Defending or establishing legal claims We balance our interests against your rights and freedoms; you may object at any time (see Section 7). 3.3 Consent (Article 6(1)(a) GDPR): - Marketing communications to non-clients and newsletters - Non-essential cookies and tracking technologies - Voluntary submission of additional data via forms You may withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal. 3.4 Legal obligation (Article 6(1)(c) GDPR): Processing required to comply with tax law, accounting obligations (7-year retention under the Dutch General Tax Act), KYC/Wwft obligations where applicable, and other regulatory obligations.
We use your personal data for the following purposes: 4.1 Service delivery: providing consultancy, implementation, training, AI-enablement and support; managing projects, deliverables and access to systems. 4.2 Sales and business development: responding to inquiries; preparing proposals; running Quick Scans and ROI calculations; scheduling meetings; managing the sales pipeline. 4.3 Marketing and communication (with consent or legitimate interest as applicable): newsletters, webinars, events, content updates and re-engagement. 4.4 Website and product improvement: analysing usage patterns (anonymised or aggregated where possible), A/B testing, debugging and performance optimisation. 4.5 Legal, financial and administrative: contract management, invoicing, dispute handling and compliance with legal obligations. 4.6 Security: protecting our website, systems and data against unauthorised access, abuse and cyber threats (including in line with NIS2 obligations where applicable). 4.7 Company-level visitor recognition: identifying the organisation (not the individual) behind a website visit to prioritise and personalise B2B sales outreach, based on network-derived data only, without cookies and without storing raw IP addresses, respecting Do-Not-Track / Global Privacy Control signals.
5.1 We do NOT sell your personal data and we do not share it for the independent commercial purposes of third parties. 5.2 We share your data with the following categories of recipients, only to the extent necessary: CRM, sales and marketing automation: - Pipedrive (Estonia/EU) - HubSpot (where used by clients) - Instantly, Apollo, PandaDoc, Make, Zapier, n8n (depending on the workflow) Communication and scheduling: - Email service providers (e.g. Resend, Google Workspace, Microsoft 365) - Calendly or similar scheduling tools - Customer support and chat tools Hosting, infrastructure and back-end: - Lovable Cloud (powered by Supabase) - Netlify, Vercel - Cloud storage providers within the EU/EEA where possible Analytics and advertising (subject to your cookie consent): - Google Analytics 4 (with IP anonymisation and EU data hosting where available) - Meta/Facebook Pixel and Conversions API - LinkedIn Insight Tag - Google Tag Manager AI providers (where used to deliver Services): - OpenAI, Google (Gemini), Anthropic and others, via the Lovable AI Gateway or directly 5.3 All processors and sub-processors are bound by Data Processing Agreements (DPAs) compliant with Article 28 GDPR and act only on our documented instructions. 5.4 Other disclosures: when required by law, court order or competent authority; to protect our rights, property or safety; or in connection with a merger, acquisition or restructuring (with notice where legally required).
6.1 We prefer to use processors that store and process data within the European Economic Area (EEA). 6.2 Where transfers outside the EEA are necessary (primarily to the United States), we rely on: - Adequacy decisions of the European Commission, including the EU-US Data Privacy Framework (DPF) for certified US recipients - The EU Standard Contractual Clauses (Commission Decision 2021/914) - Additional safeguards (encryption, pseudonymisation, access restrictions) in line with the EDPB recommendations following Schrems II 6.3 You may request a copy of the safeguards we apply by contacting info@sales-surge.nl.
You have the following rights regarding your personal data: 7.1 Right of access (Article 15): obtain confirmation and a copy of your data and information about processing. 7.2 Right to rectification (Article 16): correct inaccurate or incomplete data. 7.3 Right to erasure / right to be forgotten (Article 17): request deletion in certain circumstances. 7.4 Right to restriction of processing (Article 18). 7.5 Right to data portability (Article 20): receive your data in a structured, commonly used, machine-readable format. 7.6 Right to object (Article 21): object to processing based on legitimate interests, including direct marketing (which we will always honour). 7.7 Right to withdraw consent (Article 7(3)) at any time. 7.8 Right not to be subject to a decision based solely on automated processing, including profiling, that produces legal or similarly significant effects (Article 22). We do not engage in such automated decision-making. To exercise your rights, email info@sales-surge.nl. We may request reasonable identity verification. We respond within one month (extendable by two months for complex requests). 7.9 Right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), https://autoriteitpersoonsgegevens.nl, or with the supervisory authority of your habitual residence or workplace.
We retain personal data only as long as necessary for the purposes set out above and to comply with legal obligations: 8.1 Client data: - Active clients: duration of the relationship + 7 years (Dutch fiscal retention obligation) - Prospects who never became clients: 24 months after last meaningful contact 8.2 Marketing data: - Newsletter subscribers: until unsubscription + 30 days - Cookie consent records: 12 months (then re-prompted) 8.3 Website analytics: as configured per tool (e.g. Google Analytics 4: up to 14 months) 8.4 Legal and financial records: 7 years (Dutch General Tax Act); litigation files: as long as necessary, then deleted 8.5 Server logs and security logs: typically 12 months, longer in case of suspected abuse After retention periods expire, data is securely deleted or fully anonymised.
We use cookies and similar technologies on our website. Detailed information is available in our Cookie Policy. 9.1 Categories: - Strictly necessary cookies: required for basic functionality (no consent required, Article 11.7a Dutch Telecommunications Act) - Functional/preference cookies: e.g. language preference - Analytics cookies: only with consent (we use a consent banner with granular options) - Marketing/advertising cookies: only with consent (e.g. Meta Pixel, LinkedIn Insight, Google Ads) 9.2 You can manage and withdraw your cookie consent at any time via the cookie banner or your browser settings. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
We apply appropriate technical and organisational measures (Article 32 GDPR) to protect your personal data, including: - Encryption of data in transit (TLS 1.2+) and at rest - Strong access controls, role-based access and multi-factor authentication - Regular software updates, dependency scanning and vulnerability management - Logging, monitoring and incident response procedures - Confidentiality obligations for staff and sub-processors - Privacy by design and by default in our processes (Article 25 GDPR) - Regular review of sub-processors and security posture - Where applicable, alignment with NIS2 obligations as implemented in the Dutch Cybersecurity Act In the event of a personal data breach posing a risk to your rights, we will notify the Autoriteit Persoonsgegevens within 72 hours and inform affected individuals without undue delay where required (Articles 33–34 GDPR).
11.1 We may use AI systems (within the meaning of the EU AI Act) to support our website, to power chat assistants, to generate Quick Scan or AI Sprint outputs and to assist in our internal operations. 11.2 We do not use AI for prohibited practices (Article 5 EU AI Act). Where we use AI that interacts with users, we ensure transparency: you will be informed when you interact with an AI system, when content is AI-generated and when it constitutes a deepfake within the meaning of Article 50 EU AI Act. 11.3 AI output may contain inaccuracies and is reviewed by humans before being used in client-facing decisions. 11.4 We do not use your personal data to train third-party foundation models without a lawful basis. Where we use providers such as OpenAI, Google or Anthropic via the Lovable AI Gateway, we configure their API in such a way that customer data is not used to train models, unless you have explicitly consented.
Our website contains links to third-party websites (e.g. LinkedIn, Calendly, partner websites and Pipedrive Marketplace). We are not responsible for the privacy practices of those websites. We recommend reviewing their privacy policies before providing personal data.
Our services are aimed at businesses and professionals. We do not knowingly process personal data of children under 16. If we become aware of such processing, we will delete the data promptly.
We do not subject you to decisions based solely on automated processing (including profiling) that produce legal effects or similarly significantly affect you within the meaning of Article 22 GDPR. Tools such as ROI calculators, Quick Scans and AI Sprints provide informational output that is reviewed by humans before any decision is taken.
We may update this Privacy Policy to reflect changes in our practices or in legal requirements. The current version is always available on our website with a "Last updated" date. Material changes will be communicated by: - Posting the updated policy with a new "Last updated" date - Where appropriate, email notification to active clients and newsletter subscribers We encourage you to review this policy periodically.
This Privacy Policy is governed by Dutch law and the GDPR. Disputes are subject to the exclusive jurisdiction of the competent court in Amsterdam, the Netherlands, without prejudice to your right to lodge a complaint with a supervisory authority.
For questions about this Privacy Policy, to exercise your rights, or to file a complaint: Sales-Surge B.V. Professor W.H. Keesomlaan 12 1183 DJ Amstelveen The Netherlands Email: info@sales-surge.nl Chamber of Commerce (KvK): 99261758 Establishment number: 000064354466 We aim to respond to all privacy-related inquiries within one month.
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