Data quality
    Surge Dedupe, Find and merge duplicate contacts and companies in Pipedrive.

    Surge Dedupe

    Surge Dedupe finds and merges duplicate people and organisations in Pipedrive. You define the detection rules on email, phone and name, merges run in the background, and every action lands in a full audit log.

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    Line illustration of duplicate records being reviewed and merged

    See Surge Dedupe in action

    What it does

    Duplicates are quiet damage. Two reps call the same company, reporting counts one deal twice, and nobody trusts the numbers anymore.

    Surge Dedupe cleans that up on your terms. Custom rules decide what counts as a duplicate, background processing handles the merges without freezing your CRM, and the audit log records exactly what was merged, when and by whom.

    Key capabilities

    Custom detection rules

    Match on email, phone and name, tuned to how your data is actually entered.

    Contacts and companies

    Deduplicate both people and organisations in the same workflow.

    Background merge processing

    Large merge jobs run in the background instead of blocking your team.

    Full audit log

    Every action is recorded, so a merge is always traceable.

    Reporting you can trust

    Clean records mean forecast and pipeline numbers stop double counting.

    Pricing

    • Unlimited users

      €90 per month

    Your first 10,000 merges are free. Above 10,000 merges in one billing month, that month costs 100 euros.

    All prices exclude VAT.

    Who it is for

    • Teams that imported lists into Pipedrive and inherited duplicates
    • Companies merging CRM data after an acquisition
    • RevOps and data owners responsible for CRM hygiene

    Interested in Surge Dedupe?

    Tell us briefly how you work today. We will show whether this product fits, how it connects to your Pipedrive, and what a realistic next step looks like.