RevOps Consultancy for B2B Companies in Europe
Sales Surge aligns your sales and marketing teams, rebuilds your pipeline process, and installs the systems to generate predictable revenue. Based in the Netherlands, serving clients across Europe.
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What is Revenue Operations?
Revenue Operations, or RevOps, is the discipline that aligns sales, marketing, and customer success around shared data, processes, and goals. Instead of three departments running their own tools and chasing their own KPIs, RevOps treats the entire revenue engine as one connected system. The result is faster handoffs, cleaner forecasting, and fewer deals lost between the cracks. Sales Surge implements RevOps using Pipedrive as the system of record, with Make.com handling the automation layer between tools and Apollo.io powering the outbound side. We do not bolt RevOps on top of broken processes. We rebuild the foundation: pipeline stages, lifecycle definitions, lead routing, reporting, and team accountability. The end state is a revenue system you can actually trust to forecast from.
What does a RevOps engagement look like?
Phase 1, Audit and Diagnosis
2 weeks
Map current state, identify gaps in tools, processes, data, and team alignment.
Phase 2, Blueprint and Architecture
1 week
Design the future system: CRM model, automation map, KPIs, and team responsibilities.
Phase 3, Implementation
4-8 weeks
CRM setup, Make.com automations, dashboards, and team enablement.
Phase 4, Optimise and Scale
Monthly support, reporting review, and iteration as the business grows.
Who is this for?
Scale-ups with 5 to 50 sales and marketing staff
Companies where sales and marketing do not share data or process
Teams running manual follow-up and losing deals to slow response times
Businesses that have grown past spreadsheets but not yet implemented a real system
BOOH Media
300% pipeline growth
Outbound engine and Pipedrive rebuild for an outdoor media agency.
Evans Watson
50% less admin
Automated handoffs and reporting for a consulting firm.
Talpro Software
From zero to operational sales engine
Full RevOps build for a software scale-up starting from scratch.
RevOps Quick Scan
Audit of current CRM, processes, and pipeline. Delivered in 5 days.
CRM and tooling audit
Process gap analysis
Prioritised recommendations
RevOps Blueprint
Full architecture and implementation plan.
Future state design
Tool stack architecture
KPI and reporting framework
Implementation roadmap
RevOps Implementation
Full build and go-live.
Pipedrive setup
Make.com automation layer
Dashboards and reporting
Team enablement and training
RevOps Retainer
from €1,000/month
Ongoing optimisation and reporting.
Monthly support hours
Quarterly reporting review
Continuous iteration
Priority response
Frequently asked questions
What is the difference between a sales consultant and a RevOps consultancy?
A sales consultant typically focuses on training, methodology, or process for the sales team alone. A RevOps consultancy works across sales, marketing, and customer success, and treats the revenue engine as one connected system rather than a single department. That means we touch your CRM, your automation layer, your reporting, and your team handoffs, not just your sales pitch. Most sales consultants leave you with a deck. A RevOps consultancy leaves you with a working system you can forecast from.
How long does a full RevOps implementation take for a B2B company?
A full implementation typically takes 7 to 11 weeks from kickoff to go-live. The audit and blueprint phases together run about three weeks, the implementation itself is four to eight weeks depending on complexity, and then the optimisation phase continues monthly. For scale-ups with a clean baseline this can move faster, while companies with multiple legacy tools and a lot of historical data take longer. We always work in fixed phases with clear deliverables, so you never pay for an open-ended engagement.
Do you work with companies outside the Netherlands?
Yes, we work with B2B companies across Europe. Most engagements are run remotely with weekly working sessions over video, and we visit on-site for kickoff and key milestones if needed. Our team operates in English and Dutch, and the Pipedrive, Make.com, and Apollo.io stack we implement is fully cloud-based, so geography is not a constraint. Roughly a third of our active clients sit outside the Netherlands today, mainly in Belgium, Germany, and the UK.
What CRM does Sales Surge implement for RevOps projects?
We implement Pipedrive as the system of record for nearly every RevOps project. Pipedrive is built around deals and pipeline, which makes it the right foundation for a sales-led revenue engine, and Sales Surge is a certified Pipedrive Platinum Partner. For projects where the client needs deeper marketing automation, we layer Make.com or HubSpot Marketing Hub on top, with Pipedrive remaining the source of truth. We do also support HubSpot CRM and Zoho when the use case fits, but Pipedrive is our default recommendation.
What does Revenue Operations cost for a scale-up?
A typical scale-up engagement starts at €500 for a Quick Scan, €5,000 for a full blueprint, and €15,000 or more for the implementation itself. After go-live, most clients move into a retainer of €1,000 per month or higher for ongoing optimisation and reporting support. The total first-year investment for a 5 to 50 person sales and marketing team usually lands between €25,000 and €40,000. That number replaces the cost of an in-house RevOps hire, who would run €80,000 to €120,000 fully loaded.
Find out where your revenue is leaking
Start with a free 30-minute intake call. We analyse your current setup and tell you exactly where the revenue is leaking.
Pipedrive Implementatie
Pipedrive Implementation
CRM inrichting door Platinum Partner
CRM setup by Platinum Partner
HubSpot Implementatie
HubSpot Implementation
Inbound & marketing automation
Zoho CRM Implementatie
Zoho CRM Implementation
Flexibel CRM voor groeiende teams
Flexible CRM for growing teams
HubSpot naar Pipedrive Migratie
HubSpot to Pipedrive Migration
Volledige migratie, vaste prijs
Full migration, fixed price
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Pipedrive Workflow Automation
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Stop the admin, automate follow-ups
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Sales Automation
Outbound, sequencing & workflows
Outbound Sales Funnel
End-to-end outbound funnel, vaste prijs
End-to-end outbound funnel, fixed price
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Marketing Automation
Lead nurturing, scoring & campagnes
Lead nurturing, scoring & campaigns
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Intelligent agents for your sales team
Revenue Dashboards
Real-time KPI's gekoppeld aan je CRM
Real-time KPIs connected to your CRM
RevOps Consultancy
Strategie, alignment & dashboards
Strategy, alignment & dashboards
Pipeline Repareren
Fix Sales Pipeline
Stop lekkages in je funnel
Stop leaks in your funnel
Outbound Opschalen
Scale Outbound Sales
Meer meetings, minder handwerk
More meetings, less manual work
Lead Conversie Verbeteren
Improve Lead Conversion
Van lead naar klant, sneller
From lead to customer, faster
Sales Automatiseren
Automate Sales Processes
Elimineer repetitief werk
Eliminate repetitive work
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Switch safely without data loss
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Growth & Automation
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All resources
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Pipedrive vs HubSpot
Pipedrive vs Salesforce
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HubSpot vs Zoho CRM
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Pipedrive Platinum Partner. Wij richten uw CRM, automatisering en outbound zo in dat sales voorspelbaar groeit.
Pipedrive Platinum Partner. We set up your CRM, automation and outbound so sales grows predictably.
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RevOps KPI Glossary
Wat je CRM je zou vertellen als het eerlijk was
What Your CRM Would Tell You If It Were Honest
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