RevOps Consultancy for B2B Companies in Europe

    Sales Surge aligns your sales and marketing teams, rebuilds your pipeline process, and installs the systems to generate predictable revenue. Based in the Netherlands, serving clients across Europe.

    What is Revenue Operations?

    Revenue Operations, or RevOps, is the discipline that aligns sales, marketing, and customer success around shared data, processes, and goals. Instead of three departments running their own tools and chasing their own KPIs, RevOps treats the entire revenue engine as one connected system. The result is faster handoffs, cleaner forecasting, and fewer deals lost between the cracks. Sales Surge implements RevOps using Pipedrive as the system of record, with Make.com handling the automation layer between tools and Apollo.io powering the outbound side. We do not bolt RevOps on top of broken processes. We rebuild the foundation: pipeline stages, lifecycle definitions, lead routing, reporting, and team accountability. The end state is a revenue system you can actually trust to forecast from.

    What does a RevOps engagement look like?

    Phase 1, Audit and Diagnosis

    2 weeks

    Map current state, identify gaps in tools, processes, data, and team alignment.

    Phase 2, Blueprint and Architecture

    1 week

    Design the future system: CRM model, automation map, KPIs, and team responsibilities.

    Phase 3, Implementation

    4-8 weeks

    CRM setup, Make.com automations, dashboards, and team enablement.

    Phase 4, Optimise and Scale

    Ongoing

    Monthly support, reporting review, and iteration as the business grows.

    Who is this for?

    • Scale-ups with 5 to 50 sales and marketing staff
    • Companies where sales and marketing do not share data or process
    • Teams running manual follow-up and losing deals to slow response times
    • Businesses that have grown past spreadsheets but not yet implemented a real system

    Results

    300% pipeline growth

    BOOH Media

    Outbound engine and Pipedrive rebuild for an outdoor media agency.

    Read case

    50% less admin

    Evans Watson

    Automated handoffs and reporting for a consulting firm.

    Read case

    From zero to operational sales engine

    Talpro Software

    Full RevOps build for a software scale-up starting from scratch.

    Read case

    Pricing

    RevOps Quick Scan

    €500

    Audit of current CRM, processes, and pipeline. Delivered in 5 days.

    • CRM and tooling audit
    • Process gap analysis
    • Prioritised recommendations

    RevOps Blueprint

    €5,000

    Full architecture and implementation plan.

    • Future state design
    • Tool stack architecture
    • KPI and reporting framework
    • Implementation roadmap

    RevOps Implementation

    from €9,500

    Full build and go-live.

    • Pipedrive setup
    • Make.com automation layer
    • Dashboards and reporting
    • Team enablement and training

    RevOps Retainer

    from €1,000/month

    Ongoing optimisation and reporting.

    • Monthly support hours
    • Quarterly reporting review
    • Continuous iteration
    • Priority response

    Frequently asked questions

    What is the difference between a sales consultant and a RevOps consultancy?

    A sales consultant typically focuses on training, methodology, or process for the sales team alone. A RevOps consultancy works across sales, marketing, and customer success, and treats the revenue engine as one connected system rather than a single department. That means we touch your CRM, your automation layer, your reporting, and your team handoffs, not just your sales pitch. Most sales consultants leave you with a deck. A RevOps consultancy leaves you with a working system you can forecast from.

    How long does a full RevOps implementation take for a B2B company?

    A full implementation typically takes 7 to 11 weeks from kickoff to go-live. The audit and blueprint phases together run about three weeks, the implementation itself is four to eight weeks depending on complexity, and then the optimisation phase continues monthly. For scale-ups with a clean baseline this can move faster, while companies with multiple legacy tools and a lot of historical data take longer. We always work in fixed phases with clear deliverables, so you never pay for an open-ended engagement.

    Do you work with companies outside the Netherlands?

    Yes, we work with B2B companies across Europe. Most engagements are run remotely with weekly working sessions over video, and we visit on-site for kickoff and key milestones if needed. Our team operates in English and Dutch, and the Pipedrive, Make.com, and Apollo.io stack we implement is fully cloud-based, so geography is not a constraint. Roughly a third of our active clients sit outside the Netherlands today, mainly in Belgium, Germany, and the UK.

    What CRM does Sales Surge implement for RevOps projects?

    We implement Pipedrive as the system of record for nearly every RevOps project. Pipedrive is built around deals and pipeline, which makes it the right foundation for a sales-led revenue engine, and Sales Surge is a certified Pipedrive Platinum Partner. For projects where the client needs deeper marketing automation, we layer Make.com or HubSpot Marketing Hub on top, with Pipedrive remaining the source of truth. We do also support HubSpot CRM and Zoho when the use case fits, but Pipedrive is our default recommendation.

    What does Revenue Operations cost for a scale-up?

    A typical scale-up engagement starts with a free Quick Scan, then €5,000 for a full blueprint, and €9,500 or more for the implementation itself. After go-live, most clients move into a retainer of €1,000 per month or higher for ongoing optimisation and reporting support. The total first-year investment for a 5 to 50 person sales and marketing team usually lands between €25,000 and €40,000. That number replaces the cost of an in-house RevOps hire, who would run €80,000 to €120,000 fully loaded.

    Find out where your revenue is leaking

    Start with a free 30-minute intake call. We analyse your current setup and tell you exactly where the revenue is leaking.