Built by VC & PE backed professionals who have experienced the pain!

    Our team has over 20 years of combined experience in Venture Capital and Private Equity. Not as advisors on the sidelines, but as people who built systems, led teams, and were responsible for the numbers.

    Sales Surge in 57 seconds

    Most CRMs only store. We build one your team sells with.

    In one minute: why a CRM often turns into an expensive address book, how we fix that with Align, Automate and Accelerate, and which of our own tools we build for it.

    Why Sales Surge exists?

    We didn't start because we love CRMs. We started because we were held accountable when they failed, and we saw the same pattern repeat across different companies.

    Bart-Jan Hin

    Bart-Jan Hin

    Co-Founder

    Sander Vergouwen

    Sander Vergouwen

    Founder

    Individual Contribution

    Started in sales and marketing roles, responsible for achieving targets

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    2

    Revenue Leaders

    Promoted to leadership, responsible for forecasts, churn, and renewals

    CRM Failure

    Saw expensive implementations fail repeatedly after launch

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    4

    Sales Surge Founded

    Founded to fix what tools and AI alone never could: execution and adoption