Automated Outbound Sales Funnel for B2B, Built by Certified Experts
Sales Surge builds end-to-end outbound funnels using Apollo.io, Instantly.ai, and Pipedrive. From lead targeting to booked calls, fully automated.
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What is an outbound sales funnel?
An automated outbound sales funnel is a system that turns cold prospects into booked sales meetings without manual chasing. We start in Apollo.io to identify the right ICP accounts and decision-makers, then run multi-step email sequences in Instantly.ai with deliverability built in. Make.com orchestrates the data flow between every tool, and Pipedrive becomes the single source of truth where every reply, opt-out, and meeting lands as a structured deal. The output is not a raw lead list. The output is qualified conversations with people who already understand your offer, ready for your sales team to close. Reporting sits on top so you see exactly which sequence, ICP, and message generates pipeline.
What does it cost?
Starter Funnel Setup
Basic email sequence
One ICP defined
Apollo.io + Instantly.ai setup
Inbox warmup and deliverability
Reply handling playbook
Growth Funnel
Multi-step sequence
ICP segmentation
Pipedrive CRM integration
Make.com workflow automation
Reporting dashboard
Full RevOps Funnel
Everything in Growth
SDR workflow automation
AI-powered follow-up
Custom Pipedrive dashboards
Lead scoring and routing
Quarterly optimisation
All packages include a free intake call and fit assessment.
How long does it take?
Intake and strategy
Week 1
Tech setup and integration
Week 2
Copywriting and sequence build
Week 2-3
Testing and launch
Week 3-4
First results
Week 4-6
Tools we use
Prospect data and ICP targeting at the top of the funnel.
Cold email sending, warmup, and inbox rotation.
Workflow automation and data sync between every tool.
CRM and single source of truth for replies and meetings.
Proposal automation triggered from Pipedrive deals.
LinkedIn outreach layered alongside email sequences.
Frequently asked questions
What does an automated outbound sales funnel cost in the Netherlands?
Setup costs in the Netherlands typically range from €5,000 for a single-ICP starter funnel to €15,000 or more for a full RevOps funnel with CRM integration, dashboards, and AI-driven follow-up. On top of setup, expect tooling costs of €300 to €800 per month for Apollo.io, Instantly.ai, inbox infrastructure, and Pipedrive seats. Sales Surge works on fixed-price packages, so you know what you pay before we start. The investment usually pays back within the first quarter once meetings start landing.
How long does it take to build and launch an outbound funnel?
A standard outbound funnel goes from kickoff to live in three to four weeks. Week one is intake and ICP strategy, week two covers tooling setup and CRM integration, weeks two to three are copywriting and sequence building, and weeks three to four are warmup, testing, and launch. First booked meetings usually appear between week four and week six, depending on inbox warmup and reply rates. We do not skip warmup, because that is what protects your domain reputation long term.
What is the difference between a lead list and an automated outbound funnel?
A lead list is a spreadsheet of names and email addresses. It does nothing on its own. An automated outbound funnel is the system around that data: ICP filtering, multi-step sequences, deliverability infrastructure, reply handling, CRM logging, and reporting. The list is roughly 5 percent of the work. The other 95 percent is the engine that turns that data into booked meetings predictably, week after week, without your team copy-pasting emails.
Do I need a CRM before I can start with outbound automation?
Yes, you need a CRM, and we strongly recommend Pipedrive as the foundation. Without a CRM, replies get lost, follow-up is inconsistent, and you have no way to measure which sequence or ICP actually generates revenue. If you do not have Pipedrive yet, we set it up as part of the project so the funnel and the CRM go live together. Sales Surge is a certified Pipedrive Platinum Partner, so the integration is done the right way from day one.
Which tools does Sales Surge use for outbound sales automation?
Our default stack is Apollo.io for prospect data, Instantly.ai for cold email and inbox warmup, Make.com for workflow automation, Pipedrive as the CRM, PandaDoc for proposals, and Dux-Soup for LinkedIn outreach. We are certified partners with Pipedrive, Make.com, and Instantly.ai. If you already use a different tool in one of these layers, we work with what you have, as long as it does not break deliverability or data integrity.
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