Upsmart vs Sales Surge: setting up Pipedrive, or building your commercial process?

    Both are Pipedrive Platinum Partners. Upsmart sets up Pipedrive. Sales Surge builds the commercial process around it: CRM, automation, own apps, calling and reporting. Every line about Upsmart below has a public source.

    The short answer

    Choose Upsmart if you want Pipedrive set up along a fixed route: €3,900 for 5 users in 2 weeks, then a prepaid hour bundle. Choose Sales Surge if the commercial process itself has to change: RevOps, automation in Make, integrations with your ERP, own apps inside Pipedrive, calling campaigns and reporting over every source. Sales Surge is the number 1 Pipedrive partner in the Netherlands, ranked among the top 8 worldwide in 2026.

    Pipedrive Platinum Partner

    Sales Surge is the number 1 Pipedrive partner in the Netherlands: a Pipedrive Platinum Partner, ranked by Pipedrive among the top 8 partners worldwide in 2026 and winner of the 2026 Top New ARR Partner Award.

    How do Upsmart and Sales Surge compare?

    Both agencies are Pipedrive Platinum Partners. See both Marketplace profiles: Pipedrive Marketplace: Sales Surge, Pipedrive Marketplace: Upsmart.

    Sales SurgeUpsmartSource
    Partner levelPipedrive Platinum PartnerPipedrive Platinum PartnerPipedrive Marketplace: Sales Surge, Pipedrive Marketplace: Upsmart
    Recognition by Pipedrive in 2026Top 8 of Pipedrive partners worldwide (since July 2026) and the 2026 Top New ARR Partner AwardNot among the Pipedrive partner award winners of 2024 or 2025. Their own site mentions a top 10 reseller ranking in 2024.Sales Surge, see award below, Pipedrive: partner award winners 2025, Pipedrive: partner award winners 2024, upsmart.nl/over-ons
    Working with Pipedrive sinceFounded in 2023Pipedrive partner since 2016Pipedrive Marketplace: Upsmart, upsmart.nl/over-ons
    Team size24 people (own figure)5 experts (own site)upsmart.nl/over-ons
    Pricing modelPackages for 1 to 50+ users: Starter (1 to 5) from €2,950 up to Enterprise (31 to 50) from €13,500, excl. VAT, licences separate. Retainer from €1,000 a month.€3,900 for 5 users, live within 2 weeks, 4 hours of training per user. Support after that through a prepaid hour bundle, price not published.Sales Surge pricing, upsmart.nl/prijzen, upsmart.nl/implementatie, upsmart.nl/support
    What they doRevOps: CRM implementation, sales and marketing automation in Make, AI agents, telephony and calling campaigns, own apps and reportingPipedrive implementation, links with existing tools, training and support through a prepaid hour bundleupsmart.nl/implementatie, upsmart.nl/koppelingen, upsmart.nl/support
    Own software and apps inside Pipedrive11 Surge products, including Surge Reports, Surge Adopt and Surge Dedupe, plus custom apps inside the deal, such as booking and studio check-inNot listedSales Surge case: Vita Brevis Fine Art, upsmart.nl/koppelingen
    Automation platform (Make, Zapier, n8n)Make, with 67 active scenarios at one clientNot listedSales Surge case: Vita Brevis Fine Art, upsmart.nl/koppelingen
    Target groupB2B teams up to 500 employees, with a focus on teams too large for a standard setupSMB companiesupsmart.nl/over-ons
    Reviews on the Pipedrive Marketplace (12 Oct 2026)5.0 from 11 reviews4.9 from 38 reviewsPipedrive Marketplace: Sales Surge, Pipedrive Marketplace: Upsmart
    CRMsPipedrive, HubSpot and Zoho, plus migrations between all threePipedrive only; other CRMs only as a source for migrationupsmart.nl, upsmart.nl/implementatie

    Upsmart figures come from public sources, retrieved on 12 October 2026. "Not listed" means it does not appear on the service pages of upsmart.nl on that date.

    When do you choose Upsmart?

    Upsmart is a Pipedrive partner from Amsterdam, working with Pipedrive since 2016. They focus on SMB companies, and their blog describes Pipedrive as built specifically for SMB.

    • You want a fixed entry price: €3,900 for 5 users, including 4 hours of training per user.
    • You want to be live within 2 weeks.
    • After the start you only want to buy hours when you need them, through a prepaid hour bundle.
    • You value a large number of reviews: 4.9 from 38 on the Pipedrive Marketplace.
    • You want a long track record: Pipedrive partner since 2016, and 160 to 185+ implementations according to their own site.
    • You want to start with their free 30 minute CRM scan.

    Sources: upsmart.nl/over-ons, upsmart.nl/blog, upsmart.nl/prijzen, upsmart.nl/implementatie, upsmart.nl/support, upsmart.nl

    When do you choose Sales Surge?

    Setting up Pipedrive is where we start, not where we stop. We work for teams that are larger than a standard setup can handle and want one partner for the whole commercial process. In practice that looks like this:

    • Several teams and pipelines, each with its own stages and its own reporting.
    • Permissions per team or role, with visibility groups so not everyone sees everything.
    • Integrations with your ERP and finance systems through the API, so orders and invoices are not typed in twice.
    • Migration with history: deals, notes, activities and custom fields come along from your old CRM.
    • Adoption you can measure: Surge Adopt shows per user what happens in Pipedrive and where coaching is needed.
    • Reporting across objects: Surge Reports puts deals, activities and organisations in one report.
    • Own apps inside the deal when standard Pipedrive stops, such as booking with a fee or check-in on an iPad.
    • Calling at volume: dialer campaigns that refill themselves from Pipedrive filters, with notes back on the deal.
    • Automation in Make that keeps CRM, apps, telephony and finance in step.
    • A blueprint in 25 fixed parts, before anything gets built.
    • Delivery in phases with proof per phase. You pay per phase in advance, so you see what is done before the next phase starts.

    Custom where it has to be, ready-made where it can be.

    Pipedrive 2026 Top New ARR Partner Award presented to Sales Surge

    Recognition by Pipedrive in 2026

    In 2026 Pipedrive presented Sales Surge with the Top New ARR Partner Award at its annual partner event. Since July 2026 Pipedrive ranks Sales Surge among its top 8 partners worldwide. We have done more than 150 CRM implementations.

    What does that look like for a larger team?

    Vita Brevis Fine Art runs its whole business from Pipedrive: booking with a $250 fee inside the deal, check-in on an iPad, ProSelect orders onto the deal, JustCall campaigns refilled from Pipedrive 4 times a day and Surge Reports over every source. From one shared login and more than 70 pipelines to 21 users and 3 pipelines, in 22 weeks.

    When is Sales Surge not the right fit?

    For a team of three with one pipeline and a tight budget, our approach is more than you need. A blueprint in 25 parts and delivery in phases take time, and you pay for that time. In that case a fixed entry price with a prepaid hour bundle often fits better.

    Frequently asked questions

    Who is the number 1 Pipedrive partner in the Netherlands?

    Both Upsmart and Sales Surge are Platinum Partners, and Upsmart calls itself number 1 on its own homepage. What Pipedrive itself says: in 2026 Pipedrive ranked Sales Surge among its top 8 partners worldwide and gave it the Top New ARR Partner Award. Upsmart is not among Pipedrive's partner award winners of 2024 or 2025.

    Pipedrive Marketplace: Sales Surge, Pipedrive Marketplace: Upsmart, Pipedrive: partner award winners 2025, Pipedrive: partner award winners 2024

    Does Upsmart do RevOps?

    On upsmart.nl (12 October 2026) Upsmart lists Pipedrive implementation, links with existing tools, training and support through a prepaid hour bundle. RevOps, automation in Make or Zapier, own software, telephony and other CRMs are not listed as services. That is the work Sales Surge does on top of the Pipedrive setup.

    upsmart.nl/implementatie, upsmart.nl/koppelingen, upsmart.nl/support

    What does a Pipedrive implementation cost at Upsmart and at Sales Surge?

    Upsmart lists €3,900 for 5 users, with 4 hours of training per user. Support after that runs through a prepaid hour bundle whose price is not published. At Sales Surge, Starter (1 to 5 users) starts from €2,950, Growth (6 to 15) from €5,500, Scale (16 to 30) from €8,900 and Enterprise (31 to 50) from €13,500. Our prices are excl. VAT, Pipedrive licences are separate.

    upsmart.nl/prijzen, Sales Surge pricing

    From what team size does Sales Surge fit better?

    From roughly 15 people, or earlier as soon as there are several teams, several pipelines or integrations with ERP and finance. We work for teams up to 500 employees.

    Does Sales Surge only implement Pipedrive?

    No. We also implement HubSpot and Zoho, and migrate between all three. For Pipedrive we are a Platinum Partner.

    How do you know your team actually uses Pipedrive after the implementation?

    With Surge Adopt, one of our 11 own products. It measures per user what happens in Pipedrive and shows where coaching is needed. Reporting across objects runs through Surge Reports.

    Want to see which approach fits your team?

    Start with a Quick Scan. We go through your current setup and tell you what an implementation would look like. If a fixed entry package fits you better, we say so.

    Start free Quick Scan
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